Sales Playbook

Account segmentation

• Tier A · Flagship hospitality — Four Seasons Amman, St. Regis Amman
• Tier B · Premium hospitality — Ritz Carlton, Sheraton, Fairmont, Kempinski, InterContinental, Crowne Plaza
• Tier C · Cinemas, theaters, large venues
• Tier D · Institutional — universities, banks, embassies, government

30-second pitch

We import Austrian-engineered carpet care systems built for serious hospitality and institutional use. We focus on two machines — TM3 and TM4 — plus the core consumables that make the system practical day to day. The value is simple: cleaner carpets, lower-moisture workflow, and a more professional in-house setup than fragmented ad-hoc sourcing.

Objection handling

• “We already buy cleaning products elsewhere.”We are offering a more specialised carpet care setup built around dedicated machines and the right supporting consumables — not replacing every janitorial supplier.
• “Why not just buy one machine and see later?”That’s exactly why an equipment-only structure exists. That said, most clients get better results when they start with the right consumables on day one.
• “Can you give us a monthly package price?”We can — but we prefer to scope from real site behaviour. Crystal and Drynamite usage vary meaningfully by surface area, traffic, and cadence.