KEEP

Master business document

Knowledge

The canonical KEEP business document. Numbers reflect the live config in /config. Edit there to update what appears here and in any export.

Contents · 15 sections

Last updated May 10, 2026 · v1

  1. §01Executive SummaryWhat KEEP is, what it sells, and why the model works.→
  2. §02The BusinessOperating structure, supply relationship, opportunity.→
  3. §03The BrandIdentity, voice, visual system, messaging anchors.→
  4. §04Product PortfolioActive catalog: TM3, TM4, Crystal, Drynamite, FAST.→
  5. §05The OfferingEquipment Purchase, Launch Bundle, Multi-Machine Deployment.→
  6. §06Pricing ArchitectureList prices, bundle math, negotiation discipline.→
  7. §07Unit EconomicsPer-deal, recurring, three-year forecasts.→
  8. §08Sales PlaybookAccount segmentation, pitch, objection handling.→
  9. §09OperationsInventory, service delivery, onboarding.→
  10. §1090-Day Go-To-MarketLaunch sequencing, anchor pilot, expansion.→
  11. §11Risk RegisterOperating risks and mitigations.→
  12. §12Appendix A — Rate CardActive SKU rate card.→
  13. §13Appendix B — PitchOne-pager pitch copy.→
  14. §14Appendix C — TemplatesEmail & WhatsApp templates.→
  15. §15Appendix D — GlossaryTerms used internally.→