The Business

KEEP operates as an internal venture. The exclusive Jordanian distributorship for CCI Austria is owned by Zaid’s father; Hashem and Zaid operate as sales and operations under that agreement.

Internal structure

• Hashem — brand, product, systems, customer experience, digital infrastructure.
• Zaid — co-operator, key relationship to the distributorship, shared sales execution.

The opportunity

Jordan’s premium hospitality market — five-star hotels, luxury cinemas, theaters, museums, palaces, and large institutional buildings — operates at international standards but is served by a fragmented, undifferentiated retail cleaning supply industry. None of the existing channels delivers what international hotel chains formally require: a documented, certified, low-moisture, ESG-grade carpet care program from a single vendor.

The meaningful target list of 5-star hotels in Amman is approximately 8 properties; cinemas add another 5–10 venues. Capturing 4–5 of the top hotel accounts in 12 months establishes KEEP as the category-defining vendor.