§10
90-Day Go-To-Market
Launch sequencing, anchor pilot, expansion.
Days 1–14 · Clean the core offer
- Finalise the revised rate card
- Finalise one-page proposal
- Finalise website / landing page copy
- Define Launch Bundle as default recommendation
Days 15–30 · Pilot / warm outreach
Begin with warm flagship or premium hospitality relationships. Walkthroughs. TM4-first where appropriate. Aim to secure the first visible account.
Days 30–60 · Convert the first proof account
Deliver. Train. Capture feedback and testimonial. Note actual reorder behaviour.
Days 60–90 · Expand from proof
Approach second-wave hotels. Approach cinemas and large venues. Use the first account as social proof.