§11
Risk Register
Operating risks and mitigations.
Catalog sprawl
Stay focused on TM3, TM4, Crystal, Drynamite until the base business is stable.
Single supplier
One manufacturer, one distributorship chain. Keep communication tight, forecast stock early, avoid overpromising lead times.
Demand-pattern uncertainty
Track actual Crystal and Drynamite consumption per account. Use real data before standardising any care plan.
Working capital
Machines tie up real capital. Lean stock, deposits taken, no speculative overstock.
Anchor reputation
Choose the first pilot carefully. Overdeliver operationally.
Competitive noise
Compete on clarity, brand, seriousness, system quality — not random discounting.