Executive Summary

KEEP is a premium dealer brand focused on Austrian-engineered carpet care equipment and consumables for hotels, cinemas, theaters, and large institutional venues in Jordan. The active commercial line is TM3, TM4, Crystal Cleaner 5L, Drynamite 10kg, and selected accessories.

Equipment economics

• TM3 — buy at 1,050 JOD, sell at 2,000 JOD + tax, gross profit 950 JOD (47.5%)
• TM4 — buy at 1,450 JOD, sell at 2,500 JOD + tax, gross profit 1,050 JOD (42.0%)

Consumable economics

• Crystal Cleaner 5L — 25 / 55 + tax · GP 30 JOD (54.5%)
• Drynamite 10kg (blended) — 32.5 / 92.5 + tax · GP 60 JOD (64.9%)
• FAST wipes — 0.7 / 2.5 + tax · GP 1.8 JOD (72.0%)

The recurring side is usage-driven, not a flat care plan. Crystal is the dependable maintenance consumable; Drynamite is a higher-margin deep-clean item used periodically. The commercial structure is three offers — see The Offering.