§15
Appendix D — Glossary
Terms used internally.
- TM3
- Smaller active machine in KEEP's current catalog (24 cm width, 30 m²/h).
- TM4
- Main active machine in KEEP's current catalog (39 cm width, 50 m²/h).
- Crystal Cleaner
- 5L maintenance cleaning consumable. Reordered on a regular cadence.
- Drynamite
- 10kg deep-cleaning powder product. Higher-margin, periodic use.
- FAST wipes
- Small-ticket wipe accessory.
- Equipment Purchase
- Machine-only commercial offer. Tier I.
- Launch Bundle
- Machine plus starter consumables and onboarding. Tier II — recommended default.
- MMD
- Multi-Machine Deployment Program — custom structured quote for larger sites. Tier III.
- Encapsulation
- Chemistry approach: soil is crystallised away from carpet fibres without saturating the substrate.